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Meet the author:
Jill Olkoski

Jill has a MA in Clinical Psychology, a BS in Computer Science, and a BS in Mechanical Engineering.

She currently owns Aldebaran Web Design in Edmonds (near Seattle WA) and enjoys educating her clients on topics related to small business website design.

In Jill's previous life, she spent 17 years in the engineering and quality organizations of a Fortune 100 tech company.


Does Using Social Media Mean You Don’t Need Your Own Website?

October 6th, 2011

I read this wonderful article recently called “The Quickest Way to Kill Your Online Success“. It is an excellent read for folks, especially small business owners, who think that they can just use social media sites, like Facebook, to replace an actual “real” website for their businesses. Here’s my favorite quote:

“You should always, always, always have a website. I know some authors who use Facebook as their websites. Big mistake. I know other authors who get a website that doesn’t belong to them, meaning they are part of a community of free sites they don’t own. If the community decides to stop doing websites and goes away, guess what happens? So does your content.”

It’s a really superb article for small business owners, so please do give it a read, it’s long, but contains what I think is great advice on how to use social media to promote your website, and not just promote social media sites themselves.

J. Olkoski
Aldebaran Web Design, Seattle
Jill Olkoski has a BS in Engineering, a BS in Computer Science and an MA in Clinical Psychology. She delights in using her advanced technical and psychological skills to help small business owners develop cost-effective and successful websites.

One Response to “Does Using Social Media Mean You Don’t Need Your Own Website?”

  1. Paul Says:

    An interesting article, Penny knows her stuff. Personally I always thought the idea of having all your eggs in a basket you do not own or have any real control over was to me obvious. But then I recall that many small business owners still do not understand the net and how big outfits operate.
    Timely advice I got a new domain and my new Yorkshire Picture Library website was started 3 weeks back.
    You had a break? I was looking back through your blog earlier wondering why there had been no posts of late.

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