Blog Category: Getting Traffic

New websites often don’t rank well in Google’s organic search for several months and therefore to get website traffic, new website owners sometimes engage a pay-per-click campaign using well-known Google AdWords. Here are some tips and tricks I’ve learned from helping my own clients with their Google AdWords pay-per-click campaigns. I also recommend visiting the impressive Google AdWords online Learning Center - It’s got an incredible amount of information that teaches you how to totally control your AdWords campaign.

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I have a website client who wanted to know what the best internet yellow pages. So I did some research and here’s what I found:

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This is a short video of Matt Cutts who works for Google. He often publishes information that’s helpful to website designers. In this video, he explains the different parts of a “search snippet”, the results that people read and hopefully click on. I thought this would be helpful for clients who are trying to understand search engine optimization - understanding the different parts of the search results seemed like a logical first step. Here’s the video:

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Website clients often ask me, “how long will search engine optimization take” or “how long will it take me to have good Google rankings” ? There are many different opinions out there, and I’ll show you my answer, with real statistics from my own website.

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So you’ve just gotten a new website finished - maybe Aldebaran Web Design even developed it for you. If so, you’re in luck because it was designed to W3C industry standards and adheres to Google’s Quality Guidelines and is ready for the world!

So what should a new website owner do next?

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I’m sure you’ve heard the saying “if you build it, they will come”. It’s one matter, to get prospective customers to visit your website, it’s another matter to “convert” them to real paying customers. Tracking what your visitors do once they get to your website might sound impossible, but it’s not!

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You may have heard of “weblogs” or “blogs” for short and wondered what all the fuss was about. While blogs are a great way to express your opinions on a myriad of topics, they are also an excellent way to increase visitor traffic to your website. How do they do this?
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I’ve visited many websites that have “splash” or entry pages that come in many flavors: watching some animation, viewing a slideshow, or just a static graphic image. All of them prevent you from directly going to someone’s home page, and usually provide a link to “Skip Intro” to get to the home page in the event you don’t want to see the splash show. There are many articles out there written on whether splash or entry pages are a good idea or a bad idea, and I’d like to share with you an experiment one of my client’s ran recently to find out the answer.

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Beware of Pay-Per-Click Advertising on Citysearch!

After spending many months focusing on getting good organic search engine rankings for my own website, I decided to get some experience with pay-per-click advertising for two reasons. First I wanted to see if it would increase my own site’s traffic. Secondly, I wanted to be able to recommend a pay-per-click strategy for my clients. I decided to start with well known Citysearch. (Update: I now am confident in recommending Google AdWords for those clients who need pay-per-click traffic - but you must actively manage the ad campaign. If you want help managing a Google AdWords campaign, click here.)

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