I recently did an experiment in Google AdWords with one of my client’s accounts to see whether we could lower her CPC (cost-per-click) bid and actually generate more traffic. She was hitting her daily budget limit and couldn’t afford to increase her budget. So we tried an experiment to see if lowering her CPC bids could increase clicks. Read more to see the actual results.
I had a prospective client contact me with a question. He said that an online internet marketing company had told him that he could “guarantee me to be on the front page of Google everyday 24 hours a day/ 356 days a year”. The prospective client had told the online marketer it wasn’t possible and was surprised when an ad for his company showed up at the top of the sponsored links column. What happened?
Anyone can put a Google AdWords Qualified Individual or Company logo on their website. So how is a small business owner to know that the person or company who claims to be qualified is really actually certified by Google?
If you’ve ever used the Google keyword selection tool, you’ve seen those little green bars that represent how many other folks are searching for specific terms. And maybe like me, you’ve wondered, what the heck do these bars represent in terms of the number of searches? Till now, it was anyone’s guess. But now you can see exactly real numbers!
Bounce Rate has become my very favorite metric to watch when looking at website traffic statistics. This article explains what bounce rate is, how it’s measured, what bounce rate statistics look like, and what the bounce rate is trying to tell you to do. Read the rest of this entry »
I got a phone call today from a Google AdWords representative. Two weeks ago, I had submitted an email request for help, because a particular keyword had a “poor” quality score and I couldn’t figure out why. The online chat representative had recommended I break the ad groups into smaller pieces, which I did, but the keyword was still “poor” after a few days so I emailed in for more assistance. Read the rest of this entry »
Dynamic Ad Title Generation - Just Say No! If you are thinking of signing up with a PPC company, or are already running a PPC (Pay-Per-Click) campaign, I strongly suggest that you make sure they aren’t running ads with dynamically generated titles. I’ll show you some examples of what these look like, and whey they can lead to poor quality clicks, and in some cases false advertising. Read the rest of this entry »
I learned a new word the other day: “arbitrage”. I was having an online chat with a representative from Google AdWords to learn more about PPC quality. What I learned gave me a new addition to my click fraud vocabulary, and a new warning to give to clients who may be thinking about launching a pay-per-click advertising campaign: Beware of traffic that comes from arbitrage or “made for adsense” websites and directories. Read the rest of this entry »
I frequently do Google AdWords consulting for my small business clients, and they often express confusion in understanding the difference between enabling the search network and the content network. Since this is one of the many choices that they must make, I wanted to try and clarify the differences with actual examples.
For those of us who work with Pay-Per-Click campaigns, who obsessively check our Google AdWords results several times per day, here’s a little humor.
New websites often don’t rank well in Google’s organic search for several months and therefore to get website traffic, new website owners sometimes engage a pay-per-click campaign using well-known Google AdWords. Here are some tips and tricks I’ve learned from helping my own clients with their Google AdWords pay-per-click campaigns. I also recommend visiting the impressive Google AdWords online Learning Center - It’s got an incredible amount of information that teaches you how to totally control your AdWords campaign.
Bounce Rate has become my very favorite metric to watch when looking at website traffic statistics. This article explains what bounce rate is, how it’s measured, what bounce rate statistics look like, and what the bounce rate is trying to tell you to do.
Dynamic Ad Title Generation - Just Say No! If you are thinking of signing up with a PPC company, or are already running a PPC (Pay-Per-Click) campaign, I strongly suggest that you make sure they aren’t running ads with dynamically generated titles. I’ll show you some examples of what these look like, and whey they can lead to poor quality clicks, and in some cases false advertising.
