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Blog Category: SEO and PPC


Meet the author:
Jill Olkoski

Jill has a MA in Clinical Psychology, a BS in Computer Science, and a BS in Mechanical Engineering.

She currently owns Aldebaran Web Design in Edmonds (near Seattle WA) and enjoys educating her clients on topics related to small business website design.

In Jill's previous life, she spent 17 years in the engineering and quality organizations of a Fortune 100 tech company.

 


Why Adding A Blog Is A Great Way To Increase Your Website Traffic

September 8th, 2007

You may have heard of “weblogs” or “blogs” for short and wondered what all the fuss was about. While blogs are a great way to express your opinions on a myriad of topics, they are also an excellent way to increase visitor traffic to your website. How do they do this?
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Do Splash or Entry Pages Help or Hurt Your Website Traffic?

July 3rd, 2007

I’ve visited many websites that have “splash” or entry pages that come in many flavors: watching some animation, viewing a slideshow, or just a static graphic image. All of them prevent you from directly going to someone’s home page, and usually provide a link to “Skip Intro” to get to the home page in the event you don’t want to see the splash show. There are many articles out there written on whether splash or entry pages are a good idea or a bad idea, and I’d like to share with you an experiment one of my client’s ran recently to find out the answer.

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Change Domain Names: Maintain Search Engine Ranking

June 27th, 2007

There are many articles on the Internet containing advice for people who want to change their domain name but don’t want to risk their search engine rankings (or SERP). The topic has lots of controversy, apparently. So, being an engineer, when I changed my own domain name, I actually collected data, and I’m going to share it with you!

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