Meet the author: Jill Olkoski
Jill has a MA in Clinical Psychology, a BS in Computer Science, and a BS in Mechanical Engineering.
She currently owns Aldebaran Web Design in Edmonds (near Seattle WA) and enjoys educating her clients on topics related to small business website design.
In Jill's previous life, she spent 17 years in the engineering and quality organizations of a Fortune 100 tech company.
I often encourage my small business clients to add WordPress blogs to their websites. WordPress blogs are a wonderful way to add relevant content that attracts visitors. Before visitors can find your WordPress blog article though, the search engines, like Google, need to crawl over your blog article and index it. How long does it take for search engines to become aware of a blog article, crawl it and index it? Read on… Read the rest of this entry »
Dynamic Ad Title Generation – Just Say No! If you are thinking of signing up with a PPC company, or are already running a PPC (Pay-Per-Click) campaign, I strongly suggest that you make sure they aren’t running ads with dynamically generated titles. I’ll show you some examples of what these look like, and whey they can lead to poor quality clicks, and in some cases false advertising. Read the rest of this entry »
I learned a new word the other day: “arbitrage”. I was having an online chat with a representative from Google AdWords to learn more about PPC quality. What I learned gave me a new addition to my click fraud vocabulary, and a new warning to give to clients who may be thinking about launching a pay-per-click advertising campaign: Beware of traffic that comes from arbitrage or “made for adsense” websites and directories. Read the rest of this entry »
I frequently do Google AdWords consulting for my small business clients, and they often express confusion in understanding the difference between enabling the search network and the content network. Since this is one of the many choices that they must make, I wanted to try and clarify the differences with actual examples.
New websites often don’t rank well in Google’s organic search for several months and therefore to get website traffic, new website owners sometimes engage a pay-per-click campaign using well-known Google AdWords. Here are some tips and tricks I’ve learned from helping my own clients with their Google AdWords pay-per-click campaigns. I also recommend visiting the impressive Google AdWords online Learning Center – It’s got an incredible amount of information that teaches you how to totally control your AdWords campaign.
This is a short video of Matt Cutts who works for Google. He often publishes information that’s helpful to website designers. In this video, he explains the different parts of a “search snippet”, the results that people read and hopefully click on. I thought this would be helpful for clients who are trying to understand search engine optimization – understanding the different parts of the search results seemed like a logical first step. Here’s the video:
Website clients often ask me, “how long will search engine optimization take” or “how long will it take me to have good Google rankings” ? There are many different opinions out there, and I’ll show you my answer, with real statistics from my own website.
So you’ve just gotten a new website finished – maybe Aldebaran Web Design even developed it for you. If so, you’re in luck because it was designed to W3C industry standards and adheres to Google’s Quality Guidelines and is ready for the world!
I’m sure you’ve heard the saying “if you build it, they will come”. It’s one matter, to get prospective customers to visit your website, it’s another matter to “convert” them to real paying customers. Tracking what your visitors do once they get to your website might sound impossible, but it’s not!
Dynamic Ad Title Generation – Just Say No! If you are thinking of signing up with a PPC company, or are already running a PPC (Pay-Per-Click) campaign, I strongly suggest that you make sure they aren’t running ads with dynamically generated titles. I’ll show you some examples of what these look like, and whey they can lead to poor quality clicks, and in some cases false advertising.
So you’ve just gotten a new website finished – maybe Aldebaran Web Design even developed it for you. If so, you’re in luck because it was designed to