What’s the Difference Between an Online Store, PayPal Buy Now and Add to Cart Buttons?
November 21st, 2012Many small business owners want to take advantage of eCommerce and sell items online or collect money for services provided. What are their options? This article reviews the difference between three methods: Online Stores, PayPal Buy Now Buttons and PayPal Add to Cart Buttons.
Online Stores
Online stores (or online shopping carts or eCommerce) are very sophisticated applications that are installed on a small business website and are database driven. Typically they require work to customize the look and feel of the online store that customers see, and they also need to be configured to a particular business owner’s way of doing business. An online store will have a control panel or administration area that the store owner logs into to adjust stock, prices, shipping, etc. Most online stores will process credit card transactions on the website, and this requires purchase and installation of a SSL certificate, to process credit card info securely. Online stores are good for businesses that have a lot of different products to sell (think hundreds) or for businesses who want their customers to stay on their websites for the entire transaction for marketing/branding reasons.
PayPal Buy Now Buttons
Jill--------------
J. Olkoski
Aldebaran Web Design, Seattle
Jill Olkoski has a BS in Engineering, a BS in Computer Science and an MA in Clinical Psychology. She delights in using her advanced technical and psychological skills to help small business owners develop cost-effective and successful websites.