Blog Category: SEO and PPC

One of my fabulous clients forwarded me an spam SEO email she received the other day from a company and in the course of investigating it, I found some amazing things I wanted to share with you small business website owners who are looking to hire someone to do SEO for your website.

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When is a link worthless from a search engine perspective? I was recently working on checking how many backlinks one of my clients had, and we found some surprising results. He’s a therapist in Seattle, and thought he had backlinks from several major online therapy directories that would contribute to his search engine ranking. What we found surprised him and just might surprise you.

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Every once in a while, a prospective client asks me if I’d create a bunch of domains that are in essense, fake, and have them direct traffic to their real domain. I always say no, because this is in direct violation of Google’s quality guidelines. If you’re thinking about doing this, or if you’ve found a competitor who does this and want to know what to do, please read on.

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I recently did an experiment in Google AdWords with one of my client’s accounts to see whether we could lower her CPC (cost-per-click) bid and actually generate more traffic. She was hitting her daily budget limit and couldn’t afford to increase her budget. So we tried an experiment to see if lowering her CPC bids could increase clicks. Read more to see the actual results.

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I receive many inquiries from small business owners who have websites. Many times these folks are looking for website maintenance, or want more traffic from their websites. It only takes a few seconds to determine whether the person who designed their website had any interest in search engine optimization. Seriously, just a few seconds, and I’ll show you how.

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I had a prospective client contact me with a question. He said that an online internet marketing company had told him that he could “guarantee me to be on the front page of Google everyday 24 hours a day/ 356 days a year”. The prospective client had told the online marketer it wasn’t possible and was surprised when an ad for his company showed up at the top of the sponsored links column. What happened?

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As we approach the holiday season, I thought it would be appropriate to give some tips on how to make sure you’re getting the most out of your online store in terms of search engine optimization, including some examples.

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When new websites are “born”, it make take a while for them to start getting search engine traffic. And you can’t get search traffic from a search engine until they have visited your website and “crawled” over it’s pages. It’s important for new website owners to know how to tell if and when search engines, like Google, the most important search engine, has come and crawled around their website. But how do you tell when Google has visited your website?

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Anyone can put a Google AdWords Qualified Individual or Company logo on their website. So how is a small business owner to know that the person or company who claims to be qualified is really actually certified by Google? (Note, I am no longer a Qualified Individual as I let my certification lapse)

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I receive link exchange requests often, and will share the most ridiculous ones I receive with you for two reasons. First, I want you to know when to decline these. Secondly, I don’t want you to actually hire a company that has people send out these awful, illogical, useless requests.

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