Phone Spam: A client of mine just received a cold call from a Washington state SEO company, who offered a free website review to see if his website “would be negatively impacted by an upcoming Google Platform Change”. Scary huh?

I called this particular company to find out a) what this mysterious “platform” change is and b) how they got websites prepared. Their answers made absolutely no sense to me.

So if you get a cold call from a company who tries to scare you into hiring them to do SEO work because of an upcoming mysterious (scary) Google change, do your homework, ask your web designer to check into them, or make sure you can independently verify all of their claims.

Google changes their algorithm all the time, and usually most of the changes are to improve the performance of their search engine. So if your website is not using “black hat” (unethical attempts to trick Google), you should have no fears of any upcoming Google changes.

If you found this article helpful, please take a moment to share it with your friends, it will be much appreciated. Thanks! Jill