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Meet the author:
Jill Olkoski

Jill has a MA in Clinical Psychology, a BS in Computer Science, and a BS in Mechanical Engineering.

She currently owns Aldebaran Web Design in Edmonds (near Seattle WA) and enjoys educating her clients on topics related to small business website design.

In Jill's previous life, she spent 17 years in the engineering and quality organizations of a Fortune 100 tech company.


Why Adding A Blog Is A Great Way To Increase Your Website Traffic

September 8th, 2007

You may have heard of “weblogs” or “blogs” for short and wondered what all the fuss was about. While blogs are a great way to express your opinions on a myriad of topics, they are also an excellent way to increase visitor traffic to your website. How do they do this?

Most website clients want to increase their ranking on search engines like Google, Yahoo and MSN. They pay me to perform search engine optimization on their websites to boost their rankings. But did you realize that adding a blog to your website can also help you attract visitors who are using search engines?

Blog articles are a search engine’s dream: they typically focus on a single topic and talk about that topic over and over. Each time a blog article mentions its topic, it generates another keyword instance. When search engines crawl over your blog article, it will read these keywords, and each time it comes across another it increases the chance that a search engine will retrieve that blog article if someone uses that keyword in their search. If you blog about it, they will come!

Blogging is also a very affordable way to increase your website traffic. Go here to read about the costs of adding a blog to your website.

Blogging also allows you to add really relevant content about your business to your website without having to ask your website designer for any help – you can do it on your own! Not that there’s anything wrong with contacting your website designer for help. 🙂

For those of us who like to write and express our opinions on topics related to our business, adding a blog to your small business website can help you increase search engine traffic and increase your client base.

It’s why I added a blog to my own website! Go here if you’d like to know more about how to add a blog to your website – I’ve even set up a way for you to test drive a blog to see exactly what it’s like.

J. Olkoski
Aldebaran Web Design, Seattle
Jill Olkoski has a BS in Engineering, a BS in Computer Science and an MA in Clinical Psychology. She delights in using her advanced technical and psychological skills to help small business owners develop cost-effective and successful websites.

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