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Blog > The Power of S – Should You Add An S To Your Keywords?

Meet the author:
Jill Olkoski

Jill has a MA in Clinical Psychology, a BS in Computer Science, and a BS in Mechanical Engineering.

She currently owns Aldebaran Web Design in Edmonds (near Seattle WA) and enjoys educating her clients on topics related to small business website design.

In Jill's previous life, she spent 17 years in the engineering and quality organizations of a Fortune 100 tech company.


The Power of S – Should You Add An S To Your Keywords?

November 26th, 2012

A potential client who is a golf teacher asked me to review her existing website. It got me to wondering about whether adding an “s” to lesson would bring in more traffic – do people search for “golf lesson” or “golf lessons”? Here’s the answer.

The question is easily solved by using Google Trends.

Look at the remarkable different in search engine traffic:

Wow, that’s a big difference. Way more folks Google “golf lessons” than “golf lesson” apparently because lesson more often comes as a series of events, hence folks use the plural version when searching.

Now, I don’t know if Google would send you traffic for “lessons” if you only had “lesson” in your website content. Maybe it would. The point is why not check out the plural version of potential search traffic when things you sell could come in more than a single thing/event and then match that word exactly.

Another excellent use of Google Trends to determine keywords for your website.

J. Olkoski
Aldebaran Web Design, Seattle
Jill Olkoski has a BS in Engineering, a BS in Computer Science and an MA in Clinical Psychology. She delights in using her advanced technical and psychological skills to help small business owners develop cost-effective and successful websites.

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