Comments on: Optimizing AdWords – Lowering CPC to Find the Sweet Spot

By: Jill Olkoski

Jill Olkoski — Sat, 20 Mar 2010 18:55:47 +0000

Hi Genna,
When you specify more keywords, it costs less, because you are narrowing down the competition and the potential traffic. This is why “shoes” will cost more than “blue suede velcro shoes” because the competition is less. I highly recommend going to the Google AdWords Learning Center and learning more about this process. It’s a great place and is available in many languages.

By: Gemma

Gemma — Sat, 20 Mar 2010 18:48:46 +0000

Hi there,
I am very new to this “adwords” concept of marketing, and am trying to understand how it could help me in my quest for reasonably priced advertising.

I don’t really understand about this bidding business – I will study that one – but I have realized that to combine keywords in phrases means a cheaper cost of clicking (example: behang = €1,10/click and “behanger gezocht” = €0,50 and … “behanger gezocht Amersfoort” = 0,05.

I guess I have a way to go yet?

By: Jill Olkoski

Jill Olkoski — Fri, 06 Feb 2009 04:57:05 +0000

Due to confidentiality, I am unable to share the keywords in this campaign that was part of the experiment. To answer “how much competition” is a very relative question – but the bids were all between $1 and $3, if that gives you a range. And the number of keywords was between 50 and 100. So we’re not talking about very cheap clicks, or super expensive clicks. Yes, if you’re in a very competitive market, and you find that you are continually being out bid and need to raise your prices, you need to keep up. But this was not the case with this client at all. The problem is not that we were being out bid. We were running out of budget. A very different problem.

But the point of this article, was to encourage people to do the experiment for themselves if indeed they were hitting their budget every day to see if they could get more traffic for less money. It’s not a guaranteed thing – every single Ad Words campaign is different, everyone needs to run their own experiments.

By: http://seokeywordtips.i.ph

http://seokeywordtips.i.ph — Fri, 06 Feb 2009 04:50:28 +0000

Your experience seems to sound great to me. However, the question is, how much competition do your keywords have? Because if you are bidding to keywords that have no or little competition then your suggestions can work well to others as your bid will not go lower from the minimum requirement. In my case, it’s different because I need to check the minimum bid requirement from time to time as it becomes higher each day otherwise my ads will not appear on the paid ads portion of the engine.

And by the way, how many keywords do you have in your campaign? These needs to be shared so we know that your experience is worth doing to our campaigns as well.

What do you think?