I’ve had several clients ask me this, because either they’ve noticed it on other people’s websites or had some SEO person tell them this – that they need a keyword meta tag.
Google has not (for many years) used this meta tag, and therefore, it’s simply a waste of time to put them in a website. If you don’t believe me, listen to this video from Matt Cutts from Google:Here’s the video: “Google does not use the keyword meta tag in web ranking.”
Q: Does Google ever use the “keywords” meta tag in its web search ranking?
A: In a word, no…. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely.
So no, no, no – and if you find an SEO company who tells you they do…well, they’re either really out of date or… ðŸ™‚
Aldebaran Web Design, Seattle
Jill Olkoski has a BS in Engineering, a BS in Computer Science and an MA in Clinical Psychology. She delights in using her advanced technical and psychological skills to help small business owners develop cost-effective and successful websites.