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Meet the author:
Jill Olkoski

Jill has a MA in Clinical Psychology, a BS in Computer Science, and a BS in Mechanical Engineering.

She currently owns Aldebaran Web Design in Edmonds (near Seattle WA) and enjoys educating her clients on topics related to small business website design.

In Jill's previous life, she spent 17 years in the engineering and quality organizations of a Fortune 100 tech company.


How To Use Google Trends To Figure Out When Is The Best Month To Take A Holiday

December 3rd, 2011

I’m on holiday as I write this. I picked the month of December to be on a holiday for several reasons. One of my reasons is that I can use Google Trends to see when searches for what I’m selling (small business website design) drops.

You can easily use Google Trends to see when it might be a good time for you to take a holiday. Let’s say you’re a therapist. You go to Google Trends and enter the word therapist click the button “search trends”. This is what you’ll see:

Let’s zoom in a bit:

Notice how in the last quarter of every year, there is this large dip in searches for the word “therapist” and then how it rebounds in January? If you look over the years, this is a fairly repeatable trend.

So if a therapist is wondering when a good time to take a vacation or holiday is, they can use Google Trends to take a look at seasonal search patterns. And if you’re a therapist and you’re wondering why your traffic has dropped of in December…well, I don’t know why, but we can say by looking at the data that it’s pretty darn consistent. So take that holiday and don’t worry.

Give it a try for your business. Use Google Trends to look for seasonality in searches and it just might be what you need to give yourself permission to go ahead and take that holiday.

Happy Holidays everyone!

J. Olkoski
Aldebaran Web Design, Seattle
Jill Olkoski has a BS in Engineering, a BS in Computer Science and an MA in Clinical Psychology. She delights in using her advanced technical and psychological skills to help small business owners develop cost-effective and successful websites.

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