I ran across a really impressive article today while I was working on a client’s WordPress blog. She had hired a company to perform SEO (Search Engine Optimization) on her blog and was unhappy and looking for guidance. While I knew some of the basics, I went in search of some expert advice. I wanted to post a link to this comprehensive article called “WordPress SEO: The Definitive Guide To Higher Rankings For Your Blog” written by Yoast that I found, because although it’s quite lengthy and time consuming, it’s a wonderful checklist for those of you who have time and patience and want to increase the rankings of your blog.
He starts out with the most important things to focus on:
- Permalinks (I always do this)
- Titles (yup, this too)
- Descriptions (um, don’t really do this at all for my posts)
- More text (who new you could change this!)
- Image Optimization (those pesky alt tags!)
Aldebaran Web Design, Seattle
Jill Olkoski has a BS in Engineering, a BS in Computer Science and an MA in Clinical Psychology. She delights in using her advanced technical and psychological skills to help small business owners develop cost-effective and successful websites.