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Meet the author:
Jill Olkoski

Jill has a MA in Clinical Psychology, a BS in Computer Science, and a BS in Mechanical Engineering.

She currently owns Aldebaran Web Design in Edmonds (near Seattle WA) and enjoys educating her clients on topics related to small business website design.

In Jill's previous life, she spent 17 years in the engineering and quality organizations of a Fortune 100 tech company.


How to get started on a new business web design

April 16th, 2012

I have many folks ask how to get started on their new small business web design. They are usually looking for a simple website, 4-10 pages, and just want to know how to get started.

The first thing I tell small business owners looking to get started on their website design, is to look at the competition in their area. Go ahead and pretend you’re a customer. Google the keywords you think people will use to find your website. For example, if you’re a therapist in Amarillo Texas, google “therapist amarallo” and see what comes up. Look at the websites that are on the first and second pages, notice what pages they have, take notes. From this benchmarking exercise, you can see what the competition looks like, through a customer’s viewpoint.

Then, you’ll be in a better, more educated position to talk to your small business website designer about what you want and don’t want. Do this homework and you won’t regret the time spent.

J. Olkoski
Aldebaran Web Design, Seattle
Jill Olkoski has a BS in Engineering, a BS in Computer Science and an MA in Clinical Psychology. She delights in using her advanced technical and psychological skills to help small business owners develop cost-effective and successful websites.

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