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	<title>Comments on: Can You Trust Online Stores?</title>
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	<link>http://aldebaranwebdesign.com/blog/can-you-trust-online-stores/</link>
	<description>Seattle Small Business Web Design</description>
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		<title>By: Jill Olkoski</title>
		<link>http://aldebaranwebdesign.com/blog/can-you-trust-online-stores/comment-page-1/#comment-7520</link>
		<dc:creator>Jill Olkoski</dc:creator>
		<pubDate>Tue, 01 Nov 2011 22:10:15 +0000</pubDate>
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		<description>Hi Evie,
I think there are many articles written about shopping cart abandonment. I&#039;d say the store has to appear trustworthy (professional, privacy policy, return policy, address, phone, valid SSL, etc) and also be user friendly (ie, easy to navigate, not force customers to create an account, etc). So trust and usability are important, because confusion causes people to leave just like mistrust does.</description>
		<content:encoded><![CDATA[<p>Hi Evie,<br />
I think there are many articles written about shopping cart abandonment. I&#8217;d say the store has to appear trustworthy (professional, privacy policy, return policy, address, phone, valid SSL, etc) and also be user friendly (ie, easy to navigate, not force customers to create an account, etc). So trust and usability are important, because confusion causes people to leave just like mistrust does.</p>
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		<title>By: Evie Seifu</title>
		<link>http://aldebaranwebdesign.com/blog/can-you-trust-online-stores/comment-page-1/#comment-7424</link>
		<dc:creator>Evie Seifu</dc:creator>
		<pubDate>Sun, 30 Oct 2011 20:48:53 +0000</pubDate>
		<guid isPermaLink="false">http://aldebaranwebdesign.com/blog/?p=487#comment-7424</guid>
		<description>Hi...thank you for this article. I wondered if you could right about what are the things to look for that helps to build trust when you are a new store. How can one convey this to potential customers that don&#039;t know about your product or the company?
Thank you,
Evie</description>
		<content:encoded><![CDATA[<p>Hi&#8230;thank you for this article. I wondered if you could right about what are the things to look for that helps to build trust when you are a new store. How can one convey this to potential customers that don&#8217;t know about your product or the company?<br />
Thank you,<br />
Evie</p>
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